Listen
Sat with the desk through a live air quote and a live sea quote, writing down every figure it typed more than once.
D 1A freight forwarder priced air and sea in spreadsheets, mailed them as PDFs, then retyped the accepted one into an invoice. Now every figure is entered once.
THE BRIEF
Two freight modes on one desk. Air prices per kilo against a flight, sea per container against a sailing. Quotes lived in Excel, rates in email, the accepted one was retyped into the ledger and the invoice retyped again.
The obvious fix was a general ERP with a freight add-on. Each one quoted asked the desk to price sea the way it prices air, or to run two products side by side. That asymmetry is the business — flattening it sells them their own workaround.
CONSTRAINTS
THE BUILD
Sat with the desk through a live air quote and a live sea quote, writing down every figure it typed more than once.
D 1Designed one quote that both modes share, so a price, a number or a rule is defined in exactly one place and every document reads it.
D 2Shipped air, then sea, then the customer portal, proforma, tax invoice and carrier tracking that hang off an accepted quote.
D 3—10Put it live on the client's own server, with a dashboard over the whole desk and an assistant that can file an enquiry on request.
D 11 →WHAT WE SHIPPED
WHAT CHANGED FOR THE DESK
THE OUTCOME
BEFORE / AFTER
“Sea freight went live the day after air. The second mode was a day's work because the first one was built to expect it.”